MILL VALLEY, CALIFORNIA, February 14, 2005 - Function is the future of food. That’s the basic proposition behind Brand New Brands, Inc., a new company formed to develop great-tasting food and beverage products that incorporate health-promoting ingredients.
Launched to Develop ‘Functional’ Foods & Beverages; Announces $15 Million in Funding.
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At first I thought they were talking about biotech/pharmalogical kinds of ingredients. That would be pretty cool, and have lots of plot potential. Population control (the Brave New World way or by putting contraceptives in), or perhaps something more sinister...
But reading the press release makes me think it isn't that interesting, though probably healthy and tasty.
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